Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

The Secret to Building Loyalty with Social Customers

Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments … Continue reading

2014 · Leave a comment

5 Tips for Creating Better Social (Media) Connections in the New Year

Being from the South, one of the biggest New Year’s traditions we have is eating black-eyed peas. It’s supposed to bring luck and fortune in the year ahead. Growing up,  … Continue reading

2014 · 1 Comment

Ghostwriting: Who Owns Your Social Media Message?

Do you really know who is lurking behind that popular social media profile? After being outed for not writing all of his own social media commentary, disappointed fans were left … Continue reading

2013 · 1 Comment

How Social Media and Staples Boost Small Business

What do small businesses want? Fans! Yes, they really want you to Like them – on Facebook and Twitter and any other social media channel where they have a presence. … Continue reading

2013 · 1 Comment

Social Media Influencers and Your Brand [Infographic]

How important are social media influencers to your brand? Research continues to show that consumers’ purchasing decisions are increasingly swayed by information from social media. In this infographic (originally shared … Continue reading

2013 · Leave a comment

After 12-12-12: the Deals and Social Media Winner

Brands big and small decided to try and cash in on the intrigue of 12-12-12, using the day to offer deals and promos to bring customers in the door. But … Continue reading

2012 · Leave a comment

Are Digital Introductions the New Elevator Pitch?

Is your digital introduction opening doors for you online? If not, you may want to put some time into perfecting it. Digital introductions have become the elevator pitch (of sorts) … Continue reading

2012 · 1 Comment

10 Ways to Repurpose Your B2B Content Online

As B2B marketers, you have probably attended enough webinars to know that content should be a crucial part of your online marketing mix – for several reasons. As a refresher: … Continue reading

2012 · 3 Comments

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