Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

Making Video Part of Your Content Strategy

Once a difficult and expensive production effort, video is now a quick and affordable way to deliver your brand’s message. It’s also an increasingly important part of your content marketing strategy. YouTube … Continue reading

2014 · 4 Comments

Infographics: Still Part of Your B2B Content Strategy?

Infographics helped many companies make headlines last year. Visually appealing, the splash of graphics and images simplified the consumption of information, even sometimes very complex data. Not to mention, they … Continue reading

2014 · 2 Comments

Social Media for B2B: How Are You Using It?

If you sell products or services to businesses (B2B), you may be hesitant to use social media to market to your prospective customers. But you can bet your competitors are … Continue reading

2013 · 1 Comment

Content, Buyer Personas and the Sales Funnel [Infographic]

Are you using content as part of your lead generation strategy to help pull prospective customers through the buying cycle? Recent research indicates 50% of marketing professionals don’t even think … Continue reading

2013 · 3 Comments

5 Reasons Networking Online is a Good Thing

When was the last time you formed a meaningful business relationship, online? According to recent research from PEW Internet, 80 percent of American adults (surveyed) use the Internet. On a … Continue reading

2012 · 5 Comments
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