Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

Content, Buyer Personas and the Sales Funnel [Infographic]

Are you using content as part of your lead generation strategy to help pull prospective customers through the buying cycle? Recent research indicates 50% of marketing professionals don’t even think … Continue reading

2013 · 3 Comments

Online Marketing Lessons from a Tourist Town

Top travel destinations devote  a lot of resources into convincing tourists to spend their vacation time and dollars in their towns. As with any business, it’s highly competitive and takes … Continue reading

2013 · 2 Comments

Ghostwriting: Who Owns Your Social Media Message?

Do you really know who is lurking behind that popular social media profile? After being outed for not writing all of his own social media commentary, disappointed fans were left … Continue reading

2013 · 1 Comment

Tumblr and Yahoo: a $1.1 Billion (Fairy)Tale [in Memes]

Given all the recent news about Yahoo buying Tumblr, we thought it might be fun to tell this news story in a different way. Enjoy! Once there was a really … Continue reading

2013 · Leave a comment

How Social Media and Staples Boost Small Business

What do small businesses want? Fans! Yes, they really want you to Like them – on Facebook and Twitter and any other social media channel where they have a presence. … Continue reading

2013 · 1 Comment

Social Media Influencers and Your Brand [Infographic]

How important are social media influencers to your brand? Research continues to show that consumers’ purchasing decisions are increasingly swayed by information from social media. In this infographic (originally shared … Continue reading

2013 · Leave a comment

After 12-12-12: the Deals and Social Media Winner

Brands big and small decided to try and cash in on the intrigue of 12-12-12, using the day to offer deals and promos to bring customers in the door. But … Continue reading

2012 · Leave a comment

Are Digital Introductions the New Elevator Pitch?

Is your digital introduction opening doors for you online? If not, you may want to put some time into perfecting it. Digital introductions have become the elevator pitch (of sorts) … Continue reading

2012 · 1 Comment

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