Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

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Starting an Online Business For Dummies All-in-One

Conquer the online marketplace with this new version of a bestseller!

Designed to help you get started with a new online business or grow and existing one, with this book you learn tips and tools to get and keep online customers! Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter.

This fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run.

In it’s 3rd edition, this updated guide includes coverage of the latest online marketing tools, techniques, and trends:

  • Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and more to reach your customers as well as expanded coverage of mobile marketing
  • Explains how your location can actually bring new customers to you
  • Shows you how to use popular blog platforms, like WordPress, to start blogging and earning income from it
  • Details ways to build a business plan that translates your ideas into a profitable enterprise
  • Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book… you just keep finding good advice to tweak and improve your online business.

Discover why “online entrepreneurship” means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and the established business owner needs to keep your customers coming back for more.

I bought this book because I didn’t know the first thing about an online business and I wanted to know more. It has helped me to orgnize my time and get everything together to legalize my business. I am not all the way through yet but so far I am impressed.

P.S. It’s not just for businesses! That’s right, there’s an entire “minibook” dedicated to Non Profit organizations. It’s full of the information you need to promote your organization online and build an active and contributing donor base, online.

Go ahead. You know you want it. Get the book, now.

Not ready to buy? Visit my Amazon.com book page to get a  free download with Social Media tips for your online business.

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