Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

How to Create Snackable Content Worth Sharing

It takes only a few seconds for someone to visit your website or blog and decide whether or not it’s interesting enough to stick around and keep exploring. If your … Continue reading

2014 · 3 Comments

The Secret to Building Loyalty with Social Customers

Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments … Continue reading

2014 · Leave a comment

4 Ways to Simplify Your Email Marketing Messages

Every day your customers and prospects receive dozens of marketing messages in their inbox. How do your emails compete? Being effective starts with a snappy, engaging subject line – enticing … Continue reading

2013 · 2 Comments

Online Marketing Lessons from a Tourist Town

Top travel destinations devote  a lot of resources into convincing tourists to spend their vacation time and dollars in their towns. As with any business, it’s highly competitive and takes … Continue reading

2013 · 2 Comments

Social Media Influencers and Your Brand [Infographic]

How important are social media influencers to your brand? Research continues to show that consumers’ purchasing decisions are increasingly swayed by information from social media. In this infographic (originally shared … Continue reading

2013 · Leave a comment

Are Digital Introductions the New Elevator Pitch?

Is your digital introduction opening doors for you online? If not, you may want to put some time into perfecting it. Digital introductions have become the elevator pitch (of sorts) … Continue reading

2012 · 1 Comment

Snapchat and Mobile Photo Sharing is Growing [App]

Since making its debut in late 2011, Snapchat has already landed in the top 5 free apps in the Apple app store. What’s the appeal? The app allows users to … Continue reading

2012 · Leave a comment

The Problem with GoDaddy and the Risks for Small Businesses

When it comes to the off-site hosting of your website and email, managing customer data, and storing files, images, music and more, there is the concern that someone else is … Continue reading

2012 · 1 Comment

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