Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

Making Video Part of Your Content Strategy

Once a difficult and expensive production effort, video is now a quick and affordable way to deliver your brand’s message. It’s also an increasingly important part of your content marketing strategy. YouTube … Continue reading

2014 · 4 Comments

Infographics: Still Part of Your B2B Content Strategy?

Infographics helped many companies make headlines last year. Visually appealing, the splash of graphics and images simplified the consumption of information, even sometimes very complex data. Not to mention, they … Continue reading

2014 · 2 Comments

Social Media for B2B: How Are You Using It?

If you sell products or services to businesses (B2B), you may be hesitant to use social media to market to your prospective customers. But you can bet your competitors are … Continue reading

2013 · 1 Comment

Content, Buyer Personas and the Sales Funnel [Infographic]

Are you using content as part of your lead generation strategy to help pull prospective customers through the buying cycle? Recent research indicates 50% of marketing professionals don’t even think … Continue reading

2013 · 3 Comments

Social Media Influencers and Your Brand [Infographic]

How important are social media influencers to your brand? Research continues to show that consumers’ purchasing decisions are increasingly swayed by information from social media. In this infographic (originally shared … Continue reading

2013 · Leave a comment

Building an Online Business [Infographic]

Exactly what does it take to grow your business online? First, consider that having an online business doesn’t necessarily mean you are an ecommerce (only) site. The use of business … Continue reading

2012 · 8 Comments

SEO, Social Customers, Going Mobile [Infographic]

It’s Infographic Friday!  Here are three of our favorite, must-see infographics from this week focusing on trends  influencing businesses, online and off. 1. Panda or no Panda, search – and … Continue reading

2012 · Leave a comment

Tapping Social Media for B2B Social Selling [Infographic]

For businesses selling to other businesses (B2B), it’s becoming more difficult to use only traditional prospecting methods to reach potential customers. The growth of social media has opened up a … Continue reading

2012 · 1 Comment

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