Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

Making Video Part of Your Content Strategy

Once a difficult and expensive production effort, video is now a quick and affordable way to deliver your brand’s message. It’s also an increasingly important part of your content marketing strategy. YouTube … Continue reading

2014 · 4 Comments

Infographics: Still Part of Your B2B Content Strategy?

Infographics helped many companies make headlines last year. Visually appealing, the splash of graphics and images simplified the consumption of information, even sometimes very complex data. Not to mention, they … Continue reading

2014 · 2 Comments

Content, Buyer Personas and the Sales Funnel [Infographic]

Are you using content as part of your lead generation strategy to help pull prospective customers through the buying cycle? Recent research indicates 50% of marketing professionals don’t even think … Continue reading

2013 · 3 Comments

Ghostwriting: Who Owns Your Social Media Message?

Do you really know who is lurking behind that popular social media profile? After being outed for not writing all of his own social media commentary, disappointed fans were left … Continue reading

2013 · 1 Comment

10 Ways to Repurpose Your B2B Content Online

As B2B marketers, you have probably attended enough webinars to know that content should be a crucial part of your online marketing mix – for several reasons. As a refresher: … Continue reading

2012 · 3 Comments

For the Love of Brand: When Customer Excitement Turns into Unexpected Sales

Do you have a business that people love to talk about? If so, are you doing everything you can to transition that excitement  into unexpected sales? In the first of … Continue reading

2012 · 2 Comments

Overcoming Writer’s Block: Blog Content Inspired Daily

Content is king: This declaration has become the golden rule of the Internet. Good, consistently published content drives traffic to your blog, keeps visitors engaged (reading, commenting and sharing), and … Continue reading

2012 · 1 Comment

5 Reasons Networking Online is a Good Thing

When was the last time you formed a meaningful business relationship, online? According to recent research from PEW Internet, 80 percent of American adults (surveyed) use the Internet. On a … Continue reading

2012 · 5 Comments

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