Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
Once a difficult and expensive production effort, video is now a quick and affordable way to deliver your brand’s message. It’s also an increasingly important part of your content marketing strategy.
YouTube gets much of the credit for our addiction to the do-it-yourself videos that have covered everything from the silly to the outrageous. The result of that addiction? Over 6 BILLION hours of video are watched on YouTube each month, and 100 hours worth of videos are uploaded to the site every MINUTE. Videos, whether viewed on YouTube, seen via social media, or watched on websites, continue to engage us and could, in fact, account for half of all Internet traffic by the end of 2014.
The type of videos being uploaded and viewed have also evolved over the years. While entertainment videos continue to rule, there are plenty of videos that sell and educate, too. That’s because companies – from small start-ups to big brands – have realized the influence that videos can have on business. It not only helps with general branding, but videos are playing a bigger role in SEO (search engine optimization) – influencing how a company shows up in search results.
Plus, video has shown to assist with actual conversion rates – helping you sell more. Consider that videos are supposed to be four times more engaging than static content – and that 46 percent of people say that seeing a product in a video makes them more likely to seek out that product. These are just a few of the stats highlighted in this infographic, from Wyzowl. Dig in to this visual to see the many reasons you’ll want to start using (or adding more) videos in your content marketing mix: