Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
How important are social media influencers to your brand? Research continues to show that consumers’ purchasing decisions are increasingly swayed by information from social media. In this infographic (originally shared by The MBA Marketing Guide), you can see the different ways that buyers are influenced – including Facebook posts from friends and information shared by bloggers. For instance, 81 percent of those surveyed were influenced by friends posting to social media, while 74 percent admitted to being persuaded in general by information shared through social media. And the trend of social influence doesn’t appear to be slowing down. So what do you need to know about social media influencers?
Here are 3 quick tips to help ensure social media influencers have a positive impact on your brand:
After checking out this infographic, take a moment to leave your feedback! Tell me whether or not you think social media influencers really do have an impact on customers’ buying decisions.