Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
Exactly what does it take to grow your business online? First, consider that having an online business doesn’t necessarily mean you are an ecommerce (only) site. The use of business websites to generate sales, leads and networking referrals continues to grow. Whether you sell B2C or B2B, your online presence can play a critical role in the sales and lead gen process.
Recent studies by eMarketer indicate that 88 percent of all US internet users (14 and older) will research products online in 2012. Nearly 84 percent of those “researchers” will go on to make at least one purchase online. (By the way, you can find these stats, along with a complete list of 25 Internet marketing statistics for 2012 from my friends at HubSpot.)
But here’s the take-away from the two stats just mentioned: Consumer buying behavior, both online and off, is being influenced – and sometimes driven – by information found online.
That means, there is a good chance your business website will influence perspective customers – provided you have a good site that gets traffic and that your site provides the right information. And, this is where you might appreciate this infographic from Ric Dragon and Josepf Haslam of the digital marketing company, DragonSearch. The inforgraphic provides a great visual snapshot of what it takes to build and grow your business online.
By the way, if you want to hear more from Ric and his team about the tools you need to grow online, you can register for this great upcoming webinar on “Social Marketology” and sponsored by the Social Media Club. The webinar will include information based on Ric’s best selling book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever.
Shannon Belew is an online marketing strategist & author of the best selling book, “Starting an Online Business For Dummies All-in-One” and founder of OnlineMarketingToGo.com