Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

Building an Online Business [Infographic]

Exactly what does it take to grow your business online? First, consider that having an online business doesn’t necessarily mean you are an ecommerce (only) site. The use of business websites to generate sales, leads and networking referrals continues to grow. Whether you sell B2C or B2B, your online presence can play a critical role in the sales and lead gen process.

Recent studies by eMarketer indicate that  88 percent of all US internet users (14 and older) will research products online in 2012. Nearly 84 percent of those “researchers” will go on to make at least one purchase online. (By the way, you can find these stats, along with a complete list of 25 Internet marketing statistics for 2012 from my friends at HubSpot.)

But here’s the take-away from the two stats just mentioned: Consumer buying behavior, both online and off, is being influenced – and sometimes driven – by information found online.

That means, there is a good chance your business website will influence perspective customers – provided you have a good site that gets traffic and that your site provides the right information. And, this is where you might appreciate this infographic from Ric Dragon and Josepf Haslam of the digital marketing company, DragonSearch.  The inforgraphic provides a great visual snapshot of what it takes to build and grow your business online.

By the way, if you want to hear more from Ric and his team about the tools you need to grow online, you can register for this great upcoming webinar on “Social Marketology” and sponsored by the Social Media Club.  The webinar will include information based on Ric’s best selling book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. 

About Shannon
Shannon Belew is an online marketing strategist & author of the best selling book, “Starting an Online Business For Dummies All-in-One” and founder of


8 comments on “Building an Online Business [Infographic]

  1. BizBrag

    This infographic is especially fitting because as you see social media is the largest circle, but the last mentioned at the beginning under “how to attract new business.” while social media is certainly not the most important aspect of this infographic (in my opinion you can’t really choose a “most” important because you need them all to work together like a well-oiled machine,) it has the most potential to find new customers and build relationships with customers that you already have. you cannot really build relationships with customers all over the nation or even all over the world without social media. yet, by utilizing social media correctly you can see tremendous growth in your sales, online visibility, social reach, and business over all. Great post and thanks for sharing that infographic!

    -Hannah, BizBrag Team


    • Hi Hannah,
      I completely agree – social media makes it much easier to find customers and build relationships. OF course, as you also point out, as powerful as social media is, it should still be part of an integrated marketing plan. But it seems as if we are only just beginning to tip the scales with what can be accomplished with SM, so it will be fun to watch what else can be done with it. As for now, I especially appreciate that it opens up the opportunity for actual conversations, early on, giving customers a voice.

      Thanks for your great input – hope you’ll continue to read and provide feedback here!
      – Shannon


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