Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
For businesses selling to other businesses (B2B), it’s becoming more difficult to use only traditional prospecting methods to reach potential customers. The growth of social media has opened up a new way to not only market to customers, but to actually interact with them. In fact, your potential customers are forming some type of relationship with your brand well before the first official sales touch.
Pulling those prospective customers out of social media and into your sales funnel is the art of social selling and more companies are dipping their toes into these choppy waters. Choppy waters? Yes, it’s choppy because it is still a new, uncertain marketing and selling approach – but it’s one that is full of potential! Take a look at this infographic from InsideView. It’s a great snapshot of why social selling offers so much potential. Have you tried social selling? Leave a comment and tell us about your experience.