Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
#1 You For Sale: Mapping and Sharing the Consumer Genome (New York Times)
If you sell a product or service, or market online, chances are good that you appreciate the ability to piece together data on prospects and customers. The more you know, the easier it is to reach your ideal customer and talk to them in a highly personalized manner. Having layers of data also illuminates buying behaviors and warning signals that influence your decisions as a business owner/executive. But digging deep into a consumer’s personal data can be a double-edged sword. This in-depth article takes a close look at a company leading the effort to profile consumers, part of a multi-billion dollar industry – and the privacy issues that it raises. Forget Big Brother – it’s all about Big Data.
#2 – What Advertisers Find Out About You When You Click Like on Facebook (BusinessInsider.com)
This article includes an overview of fan data from several large brands – and introduces us to a new company (Likester) that has a tool to compile all the data that Facebook is mining these days. Is it useful? Could be; especially if you are a small company that doesn’t have the resources or ability to develop a detailed persona of your typical customer. This tool may allow you to construct a snapshot of prospective customer types by looking at competitors or large brands that are similar to you. Regardless, this article is an interesting read…after all, big data is our future. Right?
#3 – Going to Ethiopia? If you use Skype, you could be there 15 years (LATimes.com)
The Ethiopian government has made it a crime to use VoIP (Voice over IP) services, like Skype. It’s punishable by 15 years in prison. According to the article, they used to feel this way about satellite dishes and credit cards, too. Go figure. This story is worth the read, if for no other reason than to alert you to the dangers of international Skyping.
#4 – Apple 1 Motherboard Auctioned Off for $374,500 (ArsTechnica.com)
Wow. Estimated to be one of only a handful of working Apple 1 computers left, this mother of all motherboards helped its owner cash in when Sotheby’s auctioned it off for close to a half a million dollars. We think there’s a lesson in here, somewhere. For example, if you are a super-early adopter of technology and take good care of that technology, it may be worth holding on to that little gem for a (long) while. This brief piece of news is also worth reading because of the tidbit about a hand-written letter from Steve Jobs that also sold at auction.
#5 –Earn Spare Cash with these Apps (USAToday.com)
Okay, who couldn’t use a few extra bucks these days? That’s why this article, with its promise of making some quick cash grabbed our attention. Especially when it said we only needed a “smart phone” to cash in. Well, the five apps weren’t exactly big money-makers, but it is interesting to consider that there may be some trends here – especially the one about earning “rewards” while grocery shopping.