Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
This week, Facebook saw a dip in traffic from Google, and some say it as a lot to do with Google+. While Facebook remains the leader in total users, Google has done a nice job building members for (and diverting traffic to) its new social platform. That said, do we really have to pick a side? Is this the social networks’ version of PC vs MAC?
Frankly, we suggest having an active presence on both Google+ and Facebook (as well as LinkedIn, Twitter, and Pinterest). But, if you have to provide an argument for jumping on the Google+ bandwagon, look to reason number 18 in this infographic from Infographic Labs: “Better for Business…G+ can help your visibility and ranking.”
Yes, Google+ is seemingly playing a big role in search results and this integration with search strategy is likely to continue. Let’s face it. Google owns search; and businesses still depend on showing up in Google search results. So, if Google infers that you may get a boost in search because you have a presence on Google+, then so be it – get on over to Google+ and like it, already – ‘er, I mean, “plus” it.