Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"
What does the future of sharing on social media really look like? The organization, Beyond, gives us a glimpse, based on their recent research. You can read the entire article, but here’s a small sampling of what you can expect to discover about the future of sharing:
Attention is fleeting: With a “sharing burnout” in the works, Beyond says there reaches a point when the rate of content being distributed and shared online levels off. That means brands will have to work harder to reach their target audience and keep them interested.
Frictionless sharing is not, well, frictionless: Apparently, the ability for you to share content without having to take any action (think Spotify) is here to stay. Although, Beyond says there is a growing “backlash” from people using it today. The ability to share songs, articles and more – without having to think about it – can be a good thing but looks like the concept still needs tweaking to help people embrace it, more.
Only some of you can see this: Thanks to Google+ the idea of segmenting followers (choosing who gets to see what content you post) is an increasingly appealing option. Like frictionless sharing, Beyond points out that creating and managing those segmented lists needs to be easier for users.
Something for free is always a win: The idea of “tried and true marketing,” as Beyond describes it, is still a big boost to getting your content shared. Basically, that means you just can’t go wrong when offering giveaways and contests.
No others reasons required: At the end of the day, some things always remain the same – including the reasons for sharing content in the first place. Beyond says, “The top 3 motivations for sharing content are to inform your friends, express a point of view and humor.” And, that’s really no different than it’s ever been.
Beyond collected lots of additional nuggets about the future of sharing. Thankfully, they put it all together in a terrific infographic. If you’re participating in Social Media Week, you can also catch the folks from Beyond in person for an even more detailed discussion about the future of sharing. Check the Social Media Week schedule to find their sessions in New York, San Francisco, and London.