Online Marketing Strategies, Tips & Articles for Business

Online marketing and social media tips for business from Shannon Belew, best-selling author of "Starting an Online Business For Dummies, All-in-One"

The Secret to Building Loyalty with Social Customers

Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments … Continue reading

Featured · Leave a comment

Making Video Part of Your Content Strategy

Once a difficult and expensive production effort, video is now a quick and affordable way to deliver your brand’s message. It’s also an increasingly important part of your content marketing strategy. YouTube … Continue reading

2014 · 4 Comments

How to Create Snackable Content Worth Sharing

It takes only a few seconds for someone to visit your website or blog and decide whether or not it’s interesting enough to stick around and keep exploring. If your … Continue reading

2014 · 3 Comments

Infographics: Still Part of Your B2B Content Strategy?

Infographics helped many companies make headlines last year. Visually appealing, the splash of graphics and images simplified the consumption of information, even sometimes very complex data. Not to mention, they … Continue reading

2014 · 2 Comments

5 Tips for Creating Better Social (Media) Connections in the New Year

Being from the South, one of the biggest New Year’s traditions we have is eating black-eyed peas. It’s supposed to bring luck and fortune in the year ahead. Growing up,  … Continue reading

2014 · 1 Comment

Small Business Saturday: 5 Ways to Support Local Businesses

Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small … Continue reading

2013 · 1 Comment

Social Media for B2B: How Are You Using It?

If you sell products or services to businesses (B2B), you may be hesitant to use social media to market to your prospective customers. But you can bet your competitors are … Continue reading

2013 · 1 Comment

4 Ways to Simplify Your Email Marketing Messages

Every day your customers and prospects receive dozens of marketing messages in their inbox. How do your emails compete? Being effective starts with a snappy, engaging subject line – enticing … Continue reading

2013 · 2 Comments

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